E-commerce Platform Development

Designed and developed a comprehensive e-commerce platform for a multi-brand retailer transitioning from brick-and-mortar to online sales. The solution needed to handle multiple product categories, complex inventory management across warehouses, and integrate with existing ERP systems.

The Challenge

The client needed a highly customized e-commerce solution that could showcase multiple brands with distinct visual identities while maintaining a unified checkout process. They required real-time inventory synchronization across physical and online stores, advanced search functionality, and detailed analytics for business intelligence.

The Solution

I architected and built a headless e-commerce platform using React for the frontend and Node.js for the backend, with MongoDB as the primary database. The system used a microservices architecture for scalability, with dedicated services for inventory management, search (powered by ElasticSearch), payment processing via Stripe, and analytics. The AWS-hosted solution utilized load balancing, CDN integration, and Redis caching to ensure performance under heavy traffic.

The Results

The platform successfully launched with 10,000+ products across 15 brands. It handled a peak load of 20,000 concurrent users during a major sale event with no performance issues. The conversion rate increased by 25% compared to their previous solution, and the enhanced search functionality reduced cart abandonment by 15%. The system also provided actionable analytics that helped optimize product offerings and marketing strategies.